{"id":3667,"date":"2022-10-03T16:21:41","date_gmt":"2022-10-03T08:21:41","guid":{"rendered":"https:\/\/eastdigi.com\/?p=3667"},"modified":"2022-10-03T16:21:41","modified_gmt":"2022-10-03T08:21:41","slug":"guanyu-google-helpful-content-update-suanfagengxinduidulizhanshuziyingxiaodeshenruyingxiang","status":"publish","type":"post","link":"https:\/\/eastdigi.com\/guanyu-google-helpful-content-update-suanfagengxinduidulizhanshuziyingxiaodeshenruyingxiang\/","title":{"rendered":"\u5173\u4e8e Google helpful content update \u7b97\u6cd5\u66f4\u65b0\u5bf9\u72ec\u7acb\u7ad9\u6570\u5b57\u8425\u9500\u7684\u6df1\u5165\u5f71\u54cd"},"content":{"rendered":"<p class=\"gargardate\">2022 \u5e74 8 \u6708 18 \u65e5\uff0c\u661f\u671f\u56db<\/p>\n<p>Google \u641c\u7d22\u59cb\u7ec8\u81f4\u529b\u4e8e\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u5b9e\u7528\u7684\u4fe1\u606f\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u63a8\u51fa\u4e86\u4e00\u9879\u540d\u4e3a\u201c\u5b9e\u7528\u5185\u5bb9\u66f4\u65b0\u201d\u7684\u4e3e\u63aa\uff0c\u6211\u4eec\u4f1a<a class=\"external-link\" href=\"https:\/\/blog.google\/products\/search\/more-content-by-people-for-people-in-search\/\" rel=\"nofollow noopener\" target=\"_blank\">\u7aed\u5c3d\u5168\u529b<\/a>\u786e\u4fdd\u7528\u6237\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u770b\u5230\u66f4\u591a\u7531\u7528\u6237\u6216\u4e3a\u7528\u6237\u64b0\u5199\u7684\u539f\u521b\u5b9e\u7528\u5185\u5bb9\uff0c\u6b64\u4e3e\u5373\u4f53\u73b0\u4e86\u8fd9\u4e00\u70b9\u3002\u4e0b\u9762\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u6b64\u66f4\u65b0\u4ee5\u53ca\u521b\u4f5c\u8005\u5e94\u8003\u8651\u7684\u4e8b\u9879\u3002<\/p>\n<h2 id=\"focus-on-people-first-content\" role=\"presentation\" data-text=\"\u5173\u6ce8\u4ee5\u4eba\u4e3a\u672c\u7684\u5185\u5bb9\"><span class=\"devsite-heading\" role=\"heading\" aria-level=\"2\">\u5173\u6ce8\u4ee5\u4eba\u4e3a\u672c\u7684\u5185\u5bb9<\/span><\/h2>\n<p>\u5b9e\u7528\u5185\u5bb9\u66f4\u65b0\u65e8\u5728\u66f4\u597d\u5730\u5956\u52b1\u90a3\u4e9b\u80fd\u4e3a\u8bbf\u95ee\u8005\u5e26\u6765\u6109\u60a6\u4f53\u9a8c\u7684\u5185\u5bb9\uff0c\u800c\u4e0d\u7b26\u5408\u8bbf\u95ee\u8005\u671f\u671b\u7684\u5185\u5bb9\u4e5f\u65e0\u6cd5\u83b7\u5f97\u826f\u597d\u6548\u679c\u3002<\/p>\n<p>\u5982\u4f55\u786e\u4fdd\u60a8\u521b\u4f5c\u7684\u5185\u5bb9\u80fd\u591f\u501f\u52a9\u6211\u4eec\u65b0\u63a8\u51fa\u7684\u66f4\u65b0\u53d6\u5f97\u6210\u6548\uff1f\u9075\u5faa\u6211\u4eec\u7684<a href=\"https:\/\/developers.google.com\/search\/blog\/2011\/05\/more-guidance-on-building-high-quality\" rel=\"nofollow noopener\" target=\"_blank\">\u957f\u671f\u5efa\u8bae<\/a>\u548c<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines\" rel=\"nofollow noopener\" target=\"_blank\">\u6307\u5357<\/a>\uff0c\u4e3a\u7528\u6237\uff08\u800c\u4e0d\u662f\u4e3a\u641c\u7d22\u5f15\u64ce\uff09\u521b\u5efa\u5185\u5bb9\u3002\u4ee5\u4eba\u4e3a\u672c\u7684\u5185\u5bb9\u521b\u4f5c\u8005\u9996\u5148\u4e13\u6ce8\u4e8e\u521b\u4f5c\u4ee4\u4eba\u6ee1\u610f\u7684\u5185\u5bb9\uff0c\u540c\u65f6\u5229\u7528\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO) \u6700\u4f73\u5b9e\u8df5\u4e3a\u641c\u7d22\u7528\u6237\u5e26\u6765\u66f4\u591a\u4ef7\u503c\u3002\u5982\u679c\u5bf9\u4e0b\u9762\u7684\u95ee\u9898\u505a\u51fa\u80af\u5b9a\u56de\u7b54\uff0c\u5219\u610f\u5473\u7740\u60a8\u5f88\u53ef\u80fd\u5728\u4ee5\u4eba\u4e3a\u672c\u7684\u65b9\u6cd5\u65b9\u9762\u505a\u7684\u4e0d\u9519\uff1a<\/p>\n<ul>\n<li>\u60a8\u7684\u5546\u5bb6\u6216\u7f51\u7ad9\u662f\u5426\u5df2\u7ecf\u6709\u73b0\u6210\u6216\u76ee\u6807\u53d7\u4f17\u7fa4\u4f53\uff0c\u5728\u76f4\u63a5\u4e0e\u60a8\u8054\u7cfb\u65f6\uff0c\u53d1\u73b0\u76f8\u5e94\u5185\u5bb9\u5f88\u6709\u7528\uff1f<\/li>\n<li>\u60a8\u7684\u5185\u5bb9\u662f\u5426\u6e05\u695a\u5730\u5c55\u793a\u4e86\u7b2c\u4e00\u624b\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u77e5\u8bc6\u6df1\u5ea6\uff08\u4f8b\u5982\uff0c\u5b9e\u9645\u4f7f\u7528\u4e86\u67d0\u79cd\u4ea7\u54c1\u6216\u670d\u52a1\u6216\u8005\u5230\u8bbf\u67d0\u5730\u7684\u4e13\u4e1a\u77e5\u8bc6\uff09\uff1f<\/li>\n<li>\u60a8\u7684\u7f51\u7ad9\u662f\u5426\u5177\u6709\u4e3b\u8981\u76ee\u7684\u6216\u5173\u6ce8\u70b9\uff1f<\/li>\n<li>\u9605\u8bfb\u5b8c\u60a8\u7684\u5185\u5bb9\u540e\uff0c\u7528\u6237\u662f\u5426\u4f1a\u611f\u89c9\u81ea\u5df1\u5df2\u7ecf\u5145\u5206\u4e86\u89e3\u67d0\u4e2a\u4e3b\u9898\uff0c\u4ece\u800c\u5e2e\u52a9\u4ed6\u4eec\u5b9e\u73b0\u76ee\u6807\uff1f<\/li>\n<li>\u9605\u8bfb\u60a8\u5185\u5bb9\u7684\u7528\u6237\u662f\u5426\u4f1a\u83b7\u5f97\u826f\u597d\u7684\u4f53\u9a8c\uff1f<\/li>\n<li>\u60a8\u662f\u5426\u8bb0\u5f97\u6211\u4eec\u7684<a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\" rel=\"nofollow noopener\" target=\"_blank\">\u6838\u5fc3\u66f4\u65b0<\/a>\u6307\u5357\u548c<a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/ecommerce\/write-high-quality-product-reviews\" rel=\"nofollow noopener\" target=\"_blank\">\u5546\u54c1\u8bc4\u4ef7<\/a>\u6307\u5357\uff1f<\/li>\n<\/ul>\n<h2 id=\"avoid-creating-content-for-search-engines-first\" role=\"presentation\" data-text=\"\u907f\u514d\u5148\u4e3a\u641c\u7d22\u5f15\u64ce\u521b\u5efa\u5185\u5bb9\"><span class=\"devsite-heading\" role=\"heading\" aria-level=\"2\">\u907f\u514d\u5148\u4e3a\u641c\u7d22\u5f15\u64ce\u521b\u5efa\u5185\u5bb9<\/span><\/h2>\n<p>\u6211\u4eec\u79c9\u6301\u4ee5\u4eba\u4e3a\u672c\u7684\u65b9\u6cd5\uff0c\u5e76\u4e0d\u80fd\u786e\u4fdd\u9075\u5faa SEO \u6700\u4f73\u5b9e\u8df5\uff08\u4f8b\u5982\u00a0<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" rel=\"nofollow noopener\" target=\"_blank\">Google \u81ea\u5df1\u7684 SEO \u6307\u5357<\/a>\u4e2d\u6240\u8ff0\u7684\u6700\u4f73\u5b9e\u8df5\uff09\u3002\u5982\u679c\u5e94\u7528\u4e8e\u4ee5\u4eba\u4e3a\u672c\u7684\u5185\u5bb9\uff0cSEO \u5c31\u662f\u4e00\u9879\u6709\u7528\u7684\u6d3b\u52a8\u3002\u4f46\u662f\uff0c\u4e3b\u8981\u4e3a\u641c\u7d22\u5f15\u64ce\u6d41\u91cf\u521b\u5efa\u7684\u5185\u5bb9\u4e0e\u641c\u7d22\u8005\u53d1\u73b0\u4e0d\u6ee1\u610f\u7684\u5185\u5bb9\u5bc6\u5207\u76f8\u5173\u3002<\/p>\n<p>\u5982\u4f55\u907f\u514d\u91c7\u53d6\u641c\u7d22\u5f15\u64ce\u4f18\u5148\u7684\u65b9\u6cd5\uff1f\u5bf9\u5176\u4e2d\u90e8\u5206\u6216\u5168\u90e8\u95ee\u9898\u505a\u51fa\u80af\u5b9a\u56de\u7b54\u662f\u4e00\u6761\u8b66\u544a\u8ff9\u8c61\uff0c\u8868\u793a\u60a8\u5e94\u91cd\u65b0\u8bc4\u4f30\u5728\u6574\u4e2a\u7f51\u7ad9\u4e0a\u521b\u4f5c\u5185\u5bb9\u7684\u65b9\u5f0f\uff1a<\/p>\n<ul>\n<li>\u8fd9\u4e9b\u5185\u5bb9\u4e3b\u8981\u662f\u4e3a\u4e86\u5438\u5f15\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u7528\u6237\uff0c\u800c\u4e0d\u662f\u4e3a\u771f\u4eba\u5236\u4f5c\u7684\u5185\u5bb9\uff1f<\/li>\n<li>\u60a8\u662f\u5426\u5e0c\u671b\u5236\u4f5c\u4e00\u4e9b\u6709\u5173\u4e0d\u540c\u4e3b\u9898\u7684\u5185\u5bb9\uff0c\u5e0c\u671b\u5176\u4e2d\u67d0\u4e9b\u5185\u5bb9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u83b7\u5f97\u826f\u597d\u6548\u679c\uff1f<\/li>\n<li>\u60a8\u662f\u5426\u4f7f\u7528\u4e86\u5e7f\u6cdb\u7684\u81ea\u52a8\u5316\u529f\u80fd\u6765\u5236\u4f5c\u6709\u5173\u8bf8\u591a\u4e3b\u9898\u7684\u5185\u5bb9\uff1f<\/li>\n<li>\u60a8\u662f\u5426\u4e3b\u8981\u603b\u7ed3\u4e86\u5176\u4ed6\u4eba\u7684\u8bc4\u4ef7\u800c\u672a\u589e\u52a0\u592a\u591a\u4ef7\u503c\uff1f<\/li>\n<li>\u60a8\u64b0\u5199\u8fd9\u4e9b\u5185\u5bb9\u7684\u7406\u7531\u4ec5\u4ec5\u662f\u5b83\u4eec\u770b\u8d77\u6765\u5f88\u65f6\u9ae6\uff0c\u800c\u4e0d\u662f\u4e3a\u73b0\u6709\u8bfb\u8005\u64b0\u5199\u76f8\u5173\u5185\u5bb9\uff1f<\/li>\n<li>\u60a8\u7684\u5185\u5bb9\u662f\u5426\u8ba9\u8bfb\u8005\u89c9\u5f97\u4ed6\u4eec\u9700\u8981\u518d\u6b21\u641c\u7d22\u624d\u80fd\u4ece\u5176\u4ed6\u6765\u6e90\u83b7\u5f97\u66f4\u597d\u7684\u4fe1\u606f\uff1f<\/li>\n<li>\u60a8\u662f\u5426\u56e0\u4e3a\u542c\u8bf4\u6216\u77e5\u9053 Google \u63d0\u4f9b\u4e86\u9996\u9009\u5b57\u6570\u7edf\u8ba1\u800c\u7f16\u5199\u4e86\u76f8\u5173\u5185\u5bb9\uff1f \uff08\u4e0d\uff0c\u6211\u4eec\u6ca1\u6709\u3002\uff09<\/li>\n<li>\u60a8\u662f\u5426\u51b3\u5b9a\u8fdb\u519b\u5c0f\u4f17\u9886\u57df\uff0c\u4f46\u5b9e\u9645\u4e0a\u5e76\u6ca1\u638c\u63e1\u4efb\u4f55\u4e13\u4e1a\u6280\u80fd\uff0c\u800c\u4e3b\u8981\u539f\u56e0\u662f\u60a8\u89c9\u5f97\u81ea\u5df1\u53ef\u4ee5\u83b7\u5f97\u641c\u7d22\u6d41\u91cf\uff1f<\/li>\n<li>\u60a8\u7684\u5185\u5bb9\u662f\u5426\u80fd\u627f\u8bfa\u56de\u7b54\u5b9e\u9645\u4e0a\u6ca1\u6709\u7b54\u6848\u7684\u95ee\u9898\uff0c\u4f8b\u5982\u6697\u793a\u4ea7\u54c1\u3001\u7535\u5f71\u6216\u7535\u89c6\u8282\u76ee\u7684\u53d1\u5e03\u65e5\u671f\u5c1a\u672a\u786e\u5b9a\uff1f<\/li>\n<\/ul>\n<h2 id=\"how-the-update-works\" role=\"presentation\" data-text=\"\u6b64\u66f4\u65b0\u7684\u8fd0\u4f5c\u65b9\u5f0f\"><span class=\"devsite-heading\" role=\"heading\" aria-level=\"2\">\u6b64\u66f4\u65b0\u7684\u8fd0\u4f5c\u65b9\u5f0f<\/span><\/h2>\n<p>\u6b64\u66f4\u65b0\u5c06\u4ece\u4e0b\u5468\u5f00\u59cb\u63a8\u51fa\u3002\u6b64\u66f4\u65b0\u5f00\u59cb\u65f6\u4ee5\u53ca\u5b8c\u5168\u53d1\u5e03\uff08\u6700\u591a\u53ef\u80fd\u9700\u8981\u4e24\u5468\u65f6\u95f4\uff09\u540e\uff0c\u6211\u4eec\u5c06\u5728\u00a0<a href=\"https:\/\/developers.google.com\/search\/updates\/ranking\" rel=\"nofollow noopener\" target=\"_blank\">Google \u6392\u540d\u66f4\u65b0\u9875\u9762<\/a>\u4e0a\u53d1\u5e03\u535a\u6587\u3002\u6b64\u66f4\u65b0\u5f15\u5165\u4e86\u4e00\u9879\u65b0\u7684\u7f51\u7ad9\u7ea7\u4fe1\u53f7\uff0c\u6211\u4eec\u4f1a\u5c06\u8be5\u4fe1\u53f7\u4f5c\u4e3a\u4f17\u591a\u5176\u4ed6\u7f51\u9875\u6392\u540d\u4fe1\u53f7\u4e4b\u4e00\u3002\u6211\u4eec\u7684\u7cfb\u7edf\u4f1a\u81ea\u52a8\u8bc6\u522b\u90a3\u4e9b\u770b\u8d77\u6765\u4ef7\u503c\u5f88\u4f4e\u3001\u9644\u52a0\u4ef7\u503c\u4f4e\u6216\u5728\u5176\u4ed6\u65b9\u9762\u5bf9\u641c\u7d22\u6ca1\u4ec0\u4e48\u5e2e\u52a9\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u5982\u679c\u7f51\u7ad9\u88ab\u786e\u5b9a\u6574\u4f53\u4e0a\u63d0\u4f9b\u5927\u91cf\u65e0\u7528\u5185\u5bb9\uff0c\u8fd9\u4e9b\u7f51\u7ad9\u4e0a\u7684\u4efb\u4f55\u5185\u5bb9\uff08\u4e0d\u4ec5\u4ec5\u662f\u65e0\u7528\u5185\u5bb9\uff09\u5728 Google \u641c\u7d22\u4e2d\u7684\u8868\u73b0\u90fd\u53ef\u80fd\u4e0d\u5c3d\u4eba\u610f\uff08\u5047\u8bbe\u7f51\u7edc\u4e2d\u7684\u67d0\u4e2a\u4f4d\u7f6e\u6709\u5176\u4ed6\u5185\u5bb9\u66f4\u9002\u5408\u5c55\u793a\uff09\u3002\u56e0\u6b64\uff0c\u79fb\u9664\u65e0\u7528\u7684\u5185\u5bb9\u6709\u52a9\u4e8e\u63d0\u9ad8\u60a8\u7684\u5176\u4ed6\u5185\u5bb9\u7684\u6392\u540d\u3002<\/p>\n<p>\u4e00\u4e2a\u81ea\u7136\u800c\u7136\u7684\u95ee\u9898\u662f\uff0c\u5982\u679c\u7f51\u7ad9\u53bb\u9664\u4e86\u65e0\u7528\u7684\u5185\u5bb9\uff0c\u9700\u8981\u591a\u957f\u65f6\u95f4\u624d\u80fd\u505a\u5f97\u66f4\u597d\uff1f 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target=\"_blank\">\u4eba\u5de5\u5904\u7f6e\u63aa\u65bd<\/a>\u6216\u7f51\u7edc\u5783\u573e\u64cd\u4f5c\u3002\u5b83\u53ea\u662f\u4e00\u4e2a\u65b0\u4fe1\u53f7\uff0c<a class=\"external-link\" href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/ranking-results\/\" rel=\"nofollow noopener\" target=\"_blank\">\u4e5f\u662f Google 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