{"id":1994,"date":"2021-09-12T15:18:45","date_gmt":"2021-09-12T07:18:45","guid":{"rendered":"https:\/\/eastdigi.com\/?p=1994"},"modified":"2021-10-27T16:07:24","modified_gmt":"2021-10-27T08:07:24","slug":"eastdtc-report-2021","status":"publish","type":"post","link":"https:\/\/eastdigi.com\/eastdtc-report-2021\/","title":{"rendered":"\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021"},"content":{"rendered":"<blockquote><p>2021\u5e74\uff0c\u72ec\u7acb\u7ad9\u4e3a\u54c1\u724c\u51fa\u6d77\u6253\u5f00\u65b0\u7a97\u53e3\u3002<\/p>\n<p>\u5728\u670d\u52a1\u5c42\u9762\uff0cSaaS\u5e73\u53f0\u96c6\u4e2d\u5165\u573a\u5927\u5e45\u964d\u4f4e\u4f01\u4e1a\u51fa\u6d77\u6280\u672f\u95e8\u69db\uff0c \u81f4\u4f7f\u642d\u5efa\u54c1\u724c\u72ec\u7acb\u7ad9\u4e0e\u5165\u4f4f\u7b2c\u4e09\u65b9\u5e73\u53f0\u4e00\u6837\u7b80\u5355\uff1b \u5728\u4e3b\u4f53\u5c42\u9762\uff0c\u65b0\u6d88\u8d39\u54c1\u724c\u5f00\u59cb\u63a5\u89e6\u6d77\u5916\u5e02\u573a\uff0c\u719f\u5ff5Z\u4e16\u4ee3\u7528\u6237 \u548c\u793e\u4ea4\u3001\u76f4\u64ad\u6d41\u91cf\u8fd0\u8425\uff0c\u4f7f\u72ec\u7acb\u7ad9\u6210\u4e3a\u4ed6\u4eec\u7684\u51fa\u6d77\u9996\u9009\uff1b \u5728\u6d41\u91cf\u5c42\u9762\uff0c\u72ec\u7acb\u7ad9\u66f4\u9002\u5408\u793e\u4ea4\u3001\u76f4\u64ad\u3001\u77ed\u89c6\u9891\u7c7b\u6d41\u91cf\u7684\u6210 \u4ea4\u8f6c\u5316\uff0c\u6d77\u5916\u8425\u9500\u8fdb\u5165\u6d41\u91cf\u7cbe\u7ec6\u5316\u8fd0\u8425\u65f6\u4ee3\u3002<\/p>\n<p>\u4e3a\u4e86\u5bf9\u901a\u8fc7\u72ec\u7acb\u7ad9\u51fa\u6d77\u7684\u4f01\u4e1a\u63d0\u4f9b\u66f4\u591a\u53c2\u7167\uff0c\u96bd\u6c38\u4e1c\u65b9\u6574\u7406 \u4e86\u5f62\u6210\u300a2021DTC\u4f01\u4e1a\u51fa\u6d77\u53d1\u5c55\u62a5\u544a\u300b\uff0c\u4ee5\u4f9b\u51fa\u6d77\u4f01\u4e1a\u53c2\u8003\u3002<\/p>\n<p><strong>DTC\uff08Direct to Consumer \uff09<\/strong>\u5b57\u9762\u542b\u4e49\u4e3a\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\uff0c\u662f\u4e00\u79cd \u7ed5\u5f00\u7b2c\u4e09\u65b9\u6279\u53d1\u5546\u3001\u96f6\u552e\u5546\u6216\u4efb\u4f55\u5176\u4ed6\u4e2d \u95f4\u5546\uff0c\u901a\u8fc7\u72ec\u7acb\u7684\u4e92\u8054\u7f51\u7ebf \u4e0a\u9500\u552e\u6e20\u9053\uff08\u53c8\u79f0\u201c\u72ec\u7acb\u7ad9\u201d\u6216\u201c\u81ea\u5efa\u7ad9\u201d\uff09\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u51fa\u552e\u5546 \u54c1\u6216\u670d\u52a1\u7684\u5546 \u4e1a\u6a21\u5f0f\u3002<\/p>\n<p><strong>DTC\u54c1\u724c\uff0c\u53c8\u79f0\u4e3aDNVB\uff08Digitally Native Vertical Brand\uff09<\/strong>\uff0c\u5373\u6570 \u5b57\u539f\u751f\u5782\u76f4\u54c1\u724c\uff0c\u5177\u6709\u9c9c\u660e\u7279\u5f81\uff1a\u4e00\u662f\u8bde\u751f\u4e8e\u4e92\u8054\u7f51\u3001\u8d77\u76d8\u4e8e\u7535\u5b50\u5546 \u52a1\uff1b \u4e8c\u662f\u64c5\u957f\u6570\u636e\u9a71\u52a8\u5f0f\u8fd0\u8425\uff0c\u5728\u751f\u4ea7\u3001\u8425\u9500\u3001\u9500\u552e\u7b49\u73af\u8282\u4e0a\u76f4\u63a5\u4e0e \u6d88\u8d39\u8005\u5c55\u5f00\u4e92\u52a8\uff1b\u4e09\u662f\u4e3b\u6d41\u6d88\u8d39\u7fa4\u4f53\u662f\u4e92\u8054\u7f51\u65f6\u4ee3\u4e0b\u7684\u6570\u5b57\u539f\u4f4f\u6c11\u3002<\/p><\/blockquote>\n<p>\u6b64\u7c7b\u578b\u62a5\u544a\u5236\u4f5c\u4e0d\u6613\uff0c\u5148\u653e\u5341\u4e8c\u5f20\u56fe\u7247\u4e8e\u6b64\uff0c\u8ba9\u5927\u5bb6\u4e00\u7779\u4e3a\u5feb\uff0c\u6b32\u67e5\u770b\u5b8c\u6574\u6587\u6863\u8bf7\u79fb\u6b65\u96bd\u6c38\u4e1c\u65b9\u5fae\u4fe1\u516c\u4f17\u53f7\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1995\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/WeChat-Subscribe.gif\" alt=\"\" width=\"900\" height=\"500\" \/><\/p>\n<p>\u4ee5\u4e0b\u4e3a\u8be5\u62a5\u544a\u4e2d\u524d\u5341\u4e8c\u9875\u7cbe\u5f69\u5185\u5bb9\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-2003 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_00-1820x1024.jpg\" alt=\"\" width=\"1820\" height=\"1024\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-2004 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_01-1820x1024.png\" alt=\"\" width=\"1820\" height=\"1024\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-2005 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_02-1820x1024.jpg\" alt=\"\" width=\"1820\" height=\"1024\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-2007 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_03-1820x1024.jpg\" alt=\"\" width=\"1820\" height=\"1024\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-2008 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_04-1820x1024.jpg\" alt=\"\" width=\"1820\" height=\"1024\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-1996 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_05-1820x1024.jpg\" alt=\"\" width=\"1820\" height=\"1024\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-2001 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_06-1820x1024.jpg\" alt=\"\" width=\"1820\" height=\"1024\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-2000 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_07-1820x1024.jpg\" alt=\"\" width=\"1820\" height=\"1024\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-1999 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_08-1820x1024.jpg\" alt=\"\" width=\"1820\" height=\"1024\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-1998 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_09-1820x1024.jpg\" alt=\"\" width=\"1820\" height=\"1024\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-1997 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_10-1820x1024.jpg\" alt=\"\" width=\"1820\" height=\"1024\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-2002 size-large\" src=\"https:\/\/eastdigi.com\/wp-content\/uploads\/2021\/09\/\u96bd\u4e1c-DTC\u54c1\u724c\u51fa\u6d77\u884c\u4e1a\u62a5\u544a2021_\u7eaf\u56fe\u7248_11-1820x1024.jpg\" alt=\"\" width=\"1820\" height=\"1024\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021\u5e74\uff0c\u72ec\u7acb\u7ad9\u4e3a\u54c1\u724c\u51fa\u6d77\u6253\u5f00\u65b0\u7a97\u53e3\u3002\u4e3a\u4e86\u5bf9\u901a\u8fc7\u72ec\u7acb\u7ad9\u51fa\u6d77\u7684\u4f01\u4e1a\u63d0\u4f9b\u66f4\u591a\u53c2\u7167\uff0c\u96bd\u6c38\u4e1c\u65b9\u6574\u7406 \u4e86\u5f62\u6210\u300a2021DTC\u4f01\u4e1a\u51fa\u6d77\u53d1\u5c55\u62a5\u544a\u300b\uff0c\u4ee5\u4f9b\u51fa\u6d77\u4f01\u4e1a\u53c2\u8003\u3002<\/p>\n","protected":false},"author":1,"featured_media":1996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[17,18],"tags":[68],"class_list":["post-1994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eastdigi-news","category-jydf_events","tag-juandongdtc"],"acf":[],"_links":{"self":[{"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/posts\/1994"}],"collection":[{"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/comments?post=1994"}],"version-history":[{"count":0,"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/posts\/1994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/media\/1996"}],"wp:attachment":[{"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/media?parent=1994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/categories?post=1994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/tags?post=1994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}