{"id":16033,"date":"2023-06-19T17:34:45","date_gmt":"2023-06-19T09:34:45","guid":{"rendered":"https:\/\/eastdigi.com\/?p=16033"},"modified":"2023-06-19T18:14:14","modified_gmt":"2023-06-19T10:14:14","slug":"google-ads-aigc-drives-marketing-growth-engine","status":"publish","type":"post","link":"https:\/\/eastdigi.com\/google-ads-aigc-drives-marketing-growth-engine\/","title":{"rendered":"AIGC\u9a71\u52a8\u8425\u9500\u589e\u957f\u5f15\u64ce\u2014Google \u6700\u65b0\u53d1\u5e03\u7684\u5e7f\u544a\u4ea7\u54c1"},"content":{"rendered":"

\u591a\u5e74\u6765\uff0c\u968f\u7740\u6bcf\u4e00\u6b21\u6280\u672f\u53d8\u9769\uff0cGoogle \u81f4\u529b\u4e8e\u8ba9\u5e7f\u544a\u5bf9\u6bcf\u4e2a\u4eba\u53d8\u5f97\u66f4\u52a0\u76f8\u5173\u548c\u6613\u7528\u3002<\/p>\n

\u5728 Google I\/O \u5927\u4f1a\u4e0a\uff0c\u6211\u4eec\u5206\u4eab\u4e86\u901a\u8fc7\u65b0\u7684 AI \u5feb\u7167\u548c\u5bf9\u8bdd\u6a21\u5f0f\uff0c\u5c06\u751f\u6210\u5f0f AI (Generative AI)<\/strong>\u00a0\u5f15\u5165 Google \u641c\u7d22\u7684\u65b0\u5c1d\u8bd5\uff0c\u8fd9\u79cd\u65b0\u7684\u751f\u6210\u5f0f\u641c\u7d22\u4f53\u9a8c (Search Generative Experience, \u7b80\u79f0 SGE)<\/strong>\uff0c\u901a\u8fc7 AI \u7684\u5185\u5bb9\u7406\u89e3\u4e0e\u751f\u6210\u80fd\u529b\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u5168\u65b0\u7684\u641c\u7d22\u4f53\u9a8c\uff0c\u5c06\u5728\u672a\u6765\u5f7b\u5e95\u6539\u53d8\u7528\u6237\u83b7\u53d6\u4fe1\u606f\u7684\u65b9\u5f0f\u3002<\/p>\n

\u4f8b\u5982\uff0c\u5f53\u4e00\u4e2a\u5728\u89c4\u5212\u5bb6\u5ead\u65c5\u884c\u7684\u7528\u6237\u641c\u7d22\u4e86 \u201c\u5728\u6bdb\u4f0a\u5c9b\u63a8\u8350\u8fdb\u884c\u7684\u6237\u5916\u6d3b\u52a8\u201d\uff0c\u5e76\u8fdb\u4e00\u6b65\u7f29\u5c0f\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u8ddf\u8fdb\u63d0\u95ee (Ask a follow up question) \uff0c\u4f8b\u5982 \u201c\u513f\u7ae5\u5f92\u6b65\u80cc\u5305\u201d \u548c \u201c\u5b66\u4e60\u51b2\u6d6a\u5bb9\u6613\u5417\u201d\uff0c\u57fa\u4e8e\u5bf9\u7528\u6237\u641c\u7d22\u5185\u5bb9\u7684\u524d\u540e\u8bed\u5883\u7684\u7406\u89e3\uff0c\u4ed6\u4eec\u6700\u7ec8\u53ef\u80fd\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u770b\u5230\u4e00\u4e2a\u5b8c\u5168\u4e3a\u5176\u5b9a\u5236\u5316\u7684\u65c5\u6e38\u4ea7\u54c1\u5e7f\u544a\uff0c\u5ba3\u4f20\u201c\u9002\u5408\u5b69\u5b50\u4eec\u7684\u51b2\u6d6a\u8bfe\u7a0b\u201d\u3002<\/p>\n

\"\"<\/p>\n

\u800c\u968f\u7740\u7528\u6237\u83b7\u53d6\u4fe1\u606f\u65b9\u5f0f\u7684\u4e0d\u65ad\u8fdb\u5316\uff0c\u54c1\u724c\u8425\u9500\u4eba\u5458\u4e5f\u9700\u8981\u5bfb\u627e\u65b0\u7684\u66f4\u6709\u6548\u7684\u65b9\u5f0f\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u54cd\u5e94\u7528\u6237\u8bc9\u6c42\uff0c\u5e76\u6709\u6548\u8861\u91cf\u81ea\u8eab\u7684\u5e7f\u544a\u6548\u679c\uff0c\u4ee5\u786e\u4fdd\u4e1a\u52a1\u76ee\u6807\u8fbe\u6210\u3002<\/p>\n

Google \u59cb\u7ec8\u4ee5\u5148\u8fdb\u6280\u672f\u8d4b\u80fd\u5e7f\u544a\u8425\u9500\u884c\u4e1a\uff0cAI \u5df2\u7ecf\u6210\u4e3a\u8c37\u6b4c\u5e7f\u544a\u7684\u6838\u5fc3\uff0c\u5e76\u5e2e\u52a9\u66f4\u591a\u51fa\u6d77\u4f01\u4e1a\u5728\u5168\u7403\u6536\u83b7\u6210\u957f\u3002Google AI \u8d4b\u80fd\u4e0b\uff0c\u4f01\u4e1a\u5c06\u53ef\u4ee5\u5728\u4f18\u5316\u521b\u610f\u3001\u7528\u6237\u8fde\u63a5\u3001\u6784\u5efa\u4fe1\u5fc3<\/strong>\u4e09\u4e2a\u65b9\u9762\u83b7\u53d6\u6709\u529b\u652f\u6301\uff0c\u5728\u4e0d\u786e\u5b9a\u65f6\u4ee3\u59cb\u7ec8\u4e0e\u6d88\u8d39\u8005\u4fdd\u6301\u7d27\u5bc6\u8fde\u63a5\uff0c\u6536\u83b7\u4e1a\u52a1\u589e\u957f\u3002<\/p>\n

AI \u8d4b\u80fd\u521b\u610f\u4f18\u5316\uff0c\u63d0\u5347\u521b\u9020\u529b<\/h2>\n

\u4e3a\u4e86\u5e94\u5bf9\u591a\u53d8\u7684\u7528\u6237\u9700\u6c42\u548c\u591a\u6837\u5316\u7684\u5e7f\u544a\u6e20\u9053\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u751f\u4ea7\u66f4\u591a\u597d\u521b\u610f\uff0c\u5236\u4f5c\u6d77\u91cf\u7684\u5e7f\u544a\u7d20\u6750\uff0c\u8fd9\u6781\u5927\u63d0\u9ad8\u4e86\u521b\u610f\u5236\u4f5c\u548c\u7ba1\u7406\u4f18\u5316\u7684\u96be\u5ea6\u3002Google AI \u8d4b\u80fd\u7684\u89e3\u51b3\u65b9\u6848\u6b63\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4ee5\u66f4\u9ad8\u6548\u7684\u65b9\u5f0f\u751f\u6210\u548c\u4f18\u5316\u521b\u610f\uff0c\u6781\u5927\u63d0\u5347\u8425\u9500\u4eba\u5458\u7684\u751f\u4ea7\u529b\u3002<\/p>\n

\u81ea\u52a8\u751f\u6210\u7d20\u6750\u4ea7\u54c1 (Automatically Created Assets, \u7b80\u79f0 ACA\uff0c\u5373\u5c06\u53d1\u5e03)<\/h3>\n

\u7528\u6237\u7684\u641c\u7d22\u884c\u4e3a\u5343\u53d8\u4e07\u5316\uff0c\u8fd9\u4e3a\u63d0\u5347\u5e7f\u544a\u7684\u76f8\u5173\u6027\u5e26\u6765\u4e86\u6311\u6218\u3002<\/p>\n

Google AI \u8d4b\u80fd\u4e0b\u7684 ACA \u4ea7\u54c1\uff0c\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u751f\u6210\u5305\u62ec\u6807\u9898<\/strong>\u548c\u5e7f\u544a\u5185\u5bb9\u63cf\u8ff0<\/strong>\u5728\u5185\u7684\u7d20\u6750\u8d44\u6e90\uff0c\u5e76\u4fdd\u8bc1\u7d20\u6750\u7684\u5185\u5bb9\u4e0e\u5e7f\u544a\u7684\u72ec\u7279\u80cc\u666f\u4fe1\u606f\uff0c\u6bd4\u5982\u843d\u5730\u9875\u6216\u5e7f\u544a\u7ec4\u4e2d\u7684\u73b0\u6709\u5e7f\u544a\u548c\u5173\u952e\u5b57\u7b49\u4fe1\u606f\u76f8\u5339\u914d\uff0c\u8fbe\u5230\u534f\u540c\u4e00\u81f4\uff0c\u63d0\u5347\u8f6c\u5316\u7684\u6548\u679c\u3002<\/p>\n

\u4f8b\u5982\uff0c\u5f53\u6d88\u8d39\u8005\u641c\u7d22 \u201c\u5e72\u71e5\u3001\u654f\u611f\u7684\u76ae\u80a4\u95ee\u9898\u201d \u65f6\uff0cACA \u53ef\u4ee5\u7ed3\u5408\u60a8\u7684\u4ea7\u54c1\u529f\u80fd\u5356\u70b9\uff0c\u751f\u6210\u5bf9\u5e94\u7684\u6807\u9898\u548c\u63cf\u8ff0\uff0c\u4ee5\u5e2e\u52a9\u60a8\u4ee5\u66f4\u52a0\u9ad8\u6548\u5730\u65b9\u5f0f\u5339\u914d\u5ba2\u6237\u7684\u641c\u7d22\u610f\u56fe\u3002<\/p>\n

\"\"<\/p>\n

Performance Max \u81ea\u52a8\u751f\u6210\u7d20\u6750 (Performance Max Assets Creator\uff0c\u5373\u5c06\u53d1\u5e03)<\/h3>\n

\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u662f\u51fa\u6d77\u4f01\u4e1a\u5e7f\u6cdb\u5e94\u7528\u7684\u5e7f\u544a\u4ea7\u54c1\uff0c\u4ec5\u9700\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u5c31\u53ef\u4ee5\u8f7b\u677e\u8986\u76d6\u8de8\u5e73\u53f0\u3001\u8de8\u7ec8\u7aef\u3001\u591a\u6e20\u9053\u7684\u6295\u653e\u9700\u6c42\u3002\u8fd9\u5bf9\u521b\u610f\u7d20\u6750\u7684\u6570\u91cf\u4e0e\u591a\u6837\u5316\u5f62\u5f0f\u8981\u6c42\u5f88\u9ad8\u3002<\/p>\n

\u5e94\u7528\u5168\u65b0\u5347\u7ea7\u7684 Performance Max \u81ea\u52a8\u751f\u6210\u7d20\u6750\u529f\u80fd\uff0c\u7cfb\u7edf\u5c31\u53ef\u4ee5\u901a\u8fc7\u63d0\u53d6\u4ea7\u54c1\u63cf\u8ff0\u3001Logo \u7b49\u54c1\u724c\u8d44\u4ea7\u7ec6\u8282\uff0c\u66f4\u597d\u5730\u7406\u89e3\u54c1\u724c\u7684\u7279\u6027\uff0c\u5e76\u4e3a\u5e7f\u544a\u7cfb\u5217\u586b\u5145\u4e0e\u54c1\u724c\u76f8\u5173\u7684\u6587\u672c\u548c\u5176\u4ed6\u8d44\u4ea7\uff0c\u5e76\u63d0\u4f9b\u4e13\u95e8\u751f\u6210\u7684\u65b0\u56fe\u50cf\u5efa\u8bae\uff0c\u8ba9\u5e7f\u544a\u4e3b\u8f7b\u677e\u521b\u5efa\u548c\u7ba1\u7406\u4e00\u6d41\u521b\u610f\u7d20\u6750\uff0c\u4f7f\u5f97\u4e3a\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u63d0\u4f9b\u7d20\u6750\u4e0d\u518d\u662f\u96be\u9898\u3002<\/p>\n

\"\"<\/p>\n

Product Studio (\u5373\u5c06\u53d1\u5e03)<\/h3>\n

\u5bf9\u4e8e\u7535\u5546\u96f6\u552e\u7c7b\u4f01\u4e1a\uff0c\u5546\u54c1\u7684\u5728\u7ebf\u6a71\u7a97\u5c55\u793a\u5341\u5206\u91cd\u8981\uff0c\u4f46\u5982\u4f55\u6839\u636e\u4e0d\u540c\u76ee\u6807\u5e02\u573a\u3001\u6295\u653e\u65f6\u95f4\u3001\u4ea7\u54c1\u98ce\u683c\u3001\u4f7f\u7528\u573a\u666f\u7b49\u4e0d\u540c\u8981\u6c42\uff0c\u5feb\u901f\u751f\u4ea7\u76f8\u5e94\u7684\u56fe\u7247\uff0c\u5e38\u5e38\u662f\u4ee4\u8425\u9500\u4eba\u5458\u5934\u75bc\u7684\u8bdd\u9898\u3002<\/p>\n

\u5728\u751f\u6210\u5f0f AI \u6280\u672f\u7684\u652f\u6301\u4e0b\uff0cGoogle \u65b0\u8fd1\u63a8\u51fa\u7684\u00a0Product Studio<\/strong>\u00a0\u4ea7\u54c1\u5c06\u5e2e\u52a9\u51fa\u6d77\u54c1\u724c\u5b9e\u73b0\u521b\u610f\u7d20\u6750\u5236\u4f5c\u81ea\u7531\u3002\u5b83\u53ef\u4ee5\u652f\u6301\u6dfb\u52a0\u81ea\u5b9a\u4e49\u7684\u4ea7\u54c1\u573a\u666f\u3001\u5220\u9664\u5206\u6563\u6ce8\u610f\u529b\u7684\u4ea7\u54c1\u80cc\u666f\u5185\u5bb9\u3001\u6216\u662f\u4f18\u5316\u5206\u8fa8\u7387\u7b49\u529f\u80fd\uff0c\u5e2e\u52a9\u4f01\u4e1a\u514d\u8d39\u8f7b\u677e\u5730\u5236\u4f5c\u51fa\u4f17\u591a\u72ec\u7279\u4e14\u91cf\u8eab\u5b9a\u5236\u7684\u4f18\u8d28\u4ea7\u54c1\u56fe\u7247\uff0c\u5e2e\u52a9\u7535\u5546\u54c1\u724c\u7684\u8425\u9500\u4eba\u5458\u63d0\u5347\u521b\u610f\u6548\u7387\u3002<\/p>\n

\u4f8b\u5982\uff0c\u4e00\u5bb6\u62a4\u80a4\u54c1\u516c\u53f8\u53ef\u4ee5\u901a\u8fc7\u8f93\u5165 \u201c\u6709\u6843\u5b50\u5143\u7d20\u201d\u3001\u201c\u70ed\u5e26\u690d\u7269\u80cc\u666f\u201d \u7b49\u8981\u6c42\uff0c\u5feb\u901f\u751f\u6210\u590f\u5b63\u4e0a\u65b0\u6240\u9700\u7684\u4e00\u7cfb\u5217\u98ce\u683c\u76f8\u4f3c\u7684\u4ea7\u54c1\u5e7f\u544a\u56fe\u3002<\/p>\n

\"\"<\/p>\n

AI \u8d4b\u80fd\u8425\u9500\uff0c\u6539\u53d8\u54c1\u724c\u4e0e\u7528\u6237\u8fde\u63a5\u65b9\u5f0f<\/h2>\n

\u6d88\u8d39\u8005\u8d2d\u4e70\u9700\u8981\u7ecf\u5386\u6f2b\u957f\u7684\u51b3\u7b56\u5386\u7a0b\uff0c\u4ece\u4e00\u5f00\u59cb\u7684 \u201c\u79cd\u8349\u201d\uff0c\u5230\u6df1\u5165\u63a2\u7d22\uff0c\u518d\u5230\u6700\u7ec8\u51b3\u7b56\uff0c\u6bcf\u4e00\u4e2a\u73af\u8282\uff0c\u7528\u6237\u90fd\u4f1a\u7ecf\u5386\u590d\u6742\u7684\u641c\u7d22\u548c\u7814\u7a76\u3002\u8425\u9500\u4eba\u5458\u9700\u8981\u5728\u6bcf\u4e00\u4e2a\u5173\u952e\u7684\u51b3\u7b56\u65f6\u523b\uff0c\u4e0e\u7528\u6237\u8fde\u63a5\uff0c\u5efa\u7acb\u548c\u4fdd\u6301\u6709\u6548\u7684\u6c9f\u901a\uff0c\u9a71\u52a8\u7528\u6237\u5b8c\u6210\u8d2d\u4e70\u3002\u800c\u6700\u65b0 AI \u6280\u672f\u7684\u5e94\u7528\uff0c\u4f7f\u5f97\u54c1\u724c\u62e5\u6709\u4e86\u548c\u7528\u6237\u5efa\u7acb\u8fde\u63a5\u7684\u66f4\u6f5c\u79fb\u9ed8\u5316\u7684\u4f46\u5f3a\u6709\u529b\u7684\u5e2e\u624b\u3002<\/p>\n

\u968f\u7740\u5927\u8bed\u8a00\u6a21\u578b\u7684\u7a81\u7834\u6027\u8fdb\u5c55\uff0c\u80fd\u591f\u66f4\u597d\u5730\u7406\u89e3\u641c\u7d22\u610f\u56fe\uff0c\u5e76\u901a\u8fc7\u5e7f\u6cdb\u5339\u914d\u548c\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u7b49\u4ea7\u54c1\uff0c\u5c06\u7528\u6237\u610f\u56fe\u4e0e\u9002\u5408\u7684\u5e7f\u544a\u76f8\u5339\u914d\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u591a\u9009\u62e9\uff0c\u540c\u65f6\u8ba9\u54c1\u724c\u627e\u5230\u66f4\u591a\u672a\u88ab\u6316\u6398\u7684\u6f5c\u5728\u7528\u6237\u3002\u800c\u751f\u6210\u5f0f\u641c\u7d22\u4f53\u9a8c (SGE) \u4e5f\u5c06\u8fdb\u4e00\u6b65\u63d0\u5347\u641c\u7d22\u5e7f\u544a\u4e0e\u89c6\u9891\u7c7b\u5e7f\u544a\u7684\u5185\u5bb9\u8d28\u91cf\u4e0e\u76f8\u5173\u6027\uff0c\u5e2e\u52a9\u54c1\u724c\u66f4\u597d\u5730\u4e0e\u7528\u6237\u6c9f\u901a\u548c\u5efa\u7acb\u8fde\u63a5\u3002<\/p>\n

Google AI \u8d4b\u80fd\u7684\u641c\u7d22\u5e7f\u544a\u65b0\u5347\u7ea7<\/h3>\n

Google AI \u8d4b\u80fd\u7684\u641c\u7d22\u5e7f\u544a\u4ea7\u54c1 \u2014\u2014 \u5e7f\u6cdb\u5339\u914d\u5173\u952e\u5b57\u548c\u667a\u80fd\u51fa\u4ef7\u7684\u914d\u5408\uff0c\u80fd\u5728\u51c6\u786e\u7406\u89e3\u7528\u6237\u610f\u56fe\u7684\u57fa\u7840\u4e0a\uff0c\u5c06\u5e7f\u544a\u4e0e\u66f4\u5e7f\u6cdb\u7684\u76f8\u5173\u641c\u7d22\u76f8\u5339\u914d\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u54cd\u5e94\u6570\u767e\u4e07\u4eba\u7684\u641c\u7d22\u5185\u5bb9\uff0c\u5e76\u81ea\u52a8\u4f18\u5316\u51fa\u4ef7\u3002\u4eca\u5e74\uff0c\u8fd9\u4e24\u5927\u529f\u80fd\u6709\u4e86\u8fdb\u4e00\u6b65\u4f18\u5316\u3002<\/p>\n

\u667a\u80fd\u51fa\u4ef7 (Smart Bidding) \u8fdb\u4e00\u6b65\u5347\u7ea7<\/h3>\n

\u5347\u7ea7\u540e\u5c06\u4f1a\u66f4\u667a\u80fd\u5730\u9488\u5bf9\u4ee5\u524d\u4ece\u672a\u89c1\u8fc7\u7684\u641c\u7d22\u67e5\u8be2\u8fdb\u884c\u51fa\u4ef7\uff0c\u4e89\u53d6\u66f4\u591a\u672a\u88ab\u89e6\u8fbe\u7684\u9ad8\u4ef7\u503c\u6f5c\u5728\u5ba2\u6237\uff0c\u6709\u6548\u9a71\u52a8\u4f01\u4e1a\u7ebf\u4e0a\u9500\u91cf\u3002<\/p>\n

\u5e7f\u6cdb\u5339\u914d\u54c1\u724c\u9650\u5236\u529f\u80fd (\u5df2\u53d1\u5e03)<\/h3>\n

\u5728\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u5b57\u4ea7\u54c1\u7684\u5e94\u7528\u4e2d\uff0cGoogle \u63d0\u4f9b\u66f4\u591a\u63a7\u5236\u6743\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u66f4\u597d\u5730\u5f15\u5bfc Google AI \u7684\u8fd0\u4f5c\u3002\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u5e7f\u6cdb\u5339\u914d\u54c1\u724c\u9650\u5236\u529f\u80fd\uff0c\u5728\u8f6c\u5316\u76ee\u6807\u4e2d\u589e\u52a0\u54c1\u724c\u6e05\u5355\uff0c\u544a\u8bc9\u7b97\u6cd5\u81ea\u5df1\u5e0c\u671b\u8f6c\u5316\u7684\u54c1\u724c\u6d41\u91cf\uff0c\u66f4\u53ef\u63a7\u5730\u6269\u5927\u89e6\u8fbe\u8303\u56f4\u3002<\/p>\n

\"\"<\/p>\n

\u9664\u4e86 Google \u641c\u7d22\uff0c\u4eca\u5929\u7684\u6d88\u8d39\u8005\u4e5f\u5728\u66f4\u591a\u6e20\u9053\u548c\u8bbe\u5907\u4e0a\u63a2\u7d22\u65b0\u54c1\u724c\u548c\u8fdb\u884c\u8d2d\u4e70\u3002\u4e9a\u592a\u5e02\u573a\u8c03\u67e5\u663e\u793a\uff0c\u5728\u53bb\u5e74\u7684\u9500\u552e\u9ad8\u5cf0\u548c\u5047\u65e5\u671f\u95f4\uff0c\u8d85\u8fc7\u00a080%<\/strong>\u00a0\u7684\u8d2d\u7269\u8005\u5728\u4e24\u5929\u5185\u4f7f\u7528\u4e86\u8d85\u8fc7\u4e09\u4e2a<\/strong>\u7684\u8d2d\u7269\u6e20\u90531<\/sup>\u3002<\/p>\n

\u5e94\u5bf9\u8fd9\u4e00\u53d8\u5316\uff0c\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217 (Performance Max) \u80fd\u591f\u5728 Google \u5168\u5e7f\u544a\u6e20\u9053\u548c\u8d44\u6e90\u4e2d\u5bfb\u627e\u9ad8\u4ef7\u503c\u5ba2\u6237\uff0c\u4ee5\u4ef7\u503c\u4e3a\u5bfc\u5411\u8fdb\u884c\u8f6c\u5316\u3002\u4eca\u5e74\uff0c\u4e3a\u66f4\u597d\u5730\u670d\u52a1\u4e8e\u5e7f\u544a\u4e3b\u9700\u6c42\uff0c\u5728 AI \u6280\u672f\u8d4b\u80fd\u4e0b\uff0c\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4e5f\u6709\u4e86\u91cd\u8981\u66f4\u65b0\u3002<\/p>\n

Performance Max \u57fa\u4e8e\u4ef7\u503c\u4f18\u5316\u83b7\u53d6\u65b0\u5ba2\u6237 (Beta \u7248)<\/h3>\n

\u4e0d\u540c\u4f01\u4e1a\u6709\u4e0d\u540c\u7684\u4e1a\u52a1\u76ee\u6807\u548c\u5bf9\u5e94\u7684\u8425\u9500\u76ee\u6807\u3002\u4eca\u5e74\uff0cGoogle \u5728\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4e2d\u65b0\u589e\u4e86\u4e24\u5927\u4f18\u5316\u76ee\u6807\u3002<\/p>\n

\u5f53\u4f01\u4e1a\u7684\u76ee\u6807\u662f\u4e89\u53d6\u90a3\u4e9b\u66fe\u7ecf\u4e0e\u81ea\u5df1\u5efa\u7acb\u8fde\u63a5\uff0c\u4f46\u6700\u8fd1\u5bf9\u54c1\u724c\u7684\u5173\u6ce8\u5ea6\u964d\u4f4e\u751a\u81f3\u5df2\u7ecf\u6d41\u5931\u7684\u5ba2\u6237\u65f6\uff0c\u60a8\u73b0\u5728\u53ef\u4ee5\u5f00\u59cb\u901a\u8fc7\u4ee5\u5ba2\u6237\u7559\u5b58\u4e3a\u76ee\u6807\u8fdb\u884c\u4f18\u5316<\/strong>\uff0c\u91cd\u65b0\u5524\u9192\u5177\u6709\u4ef7\u503c\u7684\u8001\u5ba2\u6237\u7684\u5173\u6ce8\u3002\u5f53\u4f01\u4e1a\u7684\u4e1a\u52a1\u76ee\u6807\u662f\u83b7\u53d6\u5177\u6709\u66f4\u9ad8\u751f\u547d\u5468\u671f\u4ef7\u503c\u7684\u5ba2\u6237\uff0c\u4e89\u53d6\u957f\u671f\u53ef\u6301\u7eed\u589e\u957f\u65f6\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u4ee5\u65b0\u5ba2\u6237\u4ef7\u503c\u4e3a\u76ee\u6807\u8fdb\u884c\u4f18\u5316<\/strong>\uff0c\u91c7\u7528 New Customer Value Mode \u5e76\u8bbe\u7f6e\u65b0\u5ba2\u83b7\u53d6\u76ee\u6807\uff0c\u4ee5\u66f4\u4f4e\u6210\u672c\u4e2d\u89e6\u8fbe\u5927\u91cf\u4f18\u8d28\u7684\u65b0\u5ba2\u62372<\/sup>\u3002<\/p>\n

\"\"<\/p>\n

Google AI \u8d4b\u80fd\u7684\u641c\u7d22\u5e7f\u544a\u548c\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u8fd8\u80fd\u591f\u5f3a\u5f3a\u8054\u624b\uff0c\u8fdb\u4e00\u6b65\u653e\u5927\u8425\u9500\u6548\u679c\uff0c\u6709\u6548\u63d0\u9ad8\u8f6c\u5316\uff0c\u9a71\u52a8\u5728\u7ebf\u9500\u552e\u589e\u957f\u3002<\/p>\n

\u89c6\u9891\u8986\u76d6\u5e7f\u544a\u7cfb\u5217 (Video reach campaigns\uff0c\u7b80\u79f0 VRC\uff0c\u5df2\u53d1\u5e03)<\/h3>\n

\u89c6\u9891\u8986\u76d6\u5e7f\u544a\u7cfb\u5217 (VRC) \u73b0\u5df2\u63a5\u5165 YouTube Shorts \u6d41\u91cf\uff0c\u80fd\u591f\u4ee5\u66f4\u9ad8\u6548\u7684\u65b9\u5f0f\u6269\u5927\u8986\u76d6\u9762\uff0c\u62d3\u5c55\u66f4\u591a\u4e0d\u5728\u73b0\u6709\u7528\u6237\u6c60\u4e2d\u7684\u6f5c\u5728\u7528\u6237\uff0c\u5e76\u4ee5\u4f18\u8d28\u7d20\u6750\u5185\u5bb9\u63d0\u9ad8\u7528\u6237\u5bf9\u4e8e\u54c1\u724c\u548c\u4ea7\u54c1\u7684\u8ba4\u77e5\u548c\u559c\u7231\u7a0b\u5ea6\uff0c\u4e3a\u540e\u7eed\u8f6c\u5316\u79ef\u7d2f\u4eba\u7fa4\uff0c\u964d\u4f4e\u96be\u5ea6\u3002<\/p>\n

\"\"<\/p>\n

Video view campaigns (\u5373\u5c06\u53d1\u5e03)<\/h3>\n

\u5982\u679c\u8bf4 VRC \u5e7f\u544a\u7684\u4e3b\u8981\u4f5c\u7528\u662f\u63d0\u9ad8\u54c1\u724c\u8ba4\u77e5\u4e0e\u8003\u8651\u5ea6\uff0c\u90a3\u4e48\u5373\u5c06\u53d1\u5e03\u7684 Video view campaigns \u5219\u662f\u6700\u5927\u5316\u6d4f\u89c8\u91cf\uff0c\u8ba9\u66f4\u591a\u4eba\u770b\u5230\u54c1\u724c\u7684\u6700\u4f73\u5de5\u5177\u3002VVC \u5e7f\u544a\u80fd\u4f7f\u5e7f\u544a\u5185\u5bb9\u5728 YouTube \u7684\u89c6\u9891\u5185\u3001\u4fe1\u606f\u6d41\u4ee5\u53ca YouTube Shorts \u4e2d\u5b9e\u73b0\u65e0\u7f1d\u6295\u653e\uff0c\u5e76\u4ee5\u6700\u4f73\u6210\u672c\u83b7\u53d6\u5c3d\u53ef\u80fd\u591a\u7684\u89c2\u770b\u91cf\u3002<\/p>\n

\u5728\u65e9\u671f\u6d4b\u8bd5\u4e2d\uff0cVideo view campaigns \u6bd4\u89c6\u9891\u6d41\u4e2d\u53ef\u8df3\u8fc7\u7684 CPV \u5e7f\u544a\u7cfb\u5217\u5e73\u5747\u591a\u83b7\u5f97\u00a040%<\/strong>3<\/sup>\u00a0\u7684\u6d4f\u89c8\u91cf\u3002<\/p>\n

\"\"<\/p>\n

Demand Gen campaigns (\u5373\u5c06\u53d1\u5e03)<\/h3>\n

\u65e0\u8bba\u662f\u901a\u8fc7 VVC \u5e7f\u544a\u5438\u5f15\u66f4\u591a\u89c2\u770b\uff0c\u8fd8\u662f\u901a\u8fc7 VRC \u5e7f\u544a\u6709\u6548\u63d0\u5347\u7528\u6237\u8ba4\u77e5\u5ea6\uff0c\u8425\u9500\u7684\u6700\u7ec8\u76ee\u7684\u662f\u63a8\u52a8\u7528\u6237\u91c7\u53d6\u884c\u52a8\u3002\u56e0\u6b64\u6211\u4eec\u5373\u5c06\u63a8\u51fa\u5168\u65b0\u7684 Demand Gen campaigns \u5e7f\u544a\u4ea7\u54c1\uff0c\u80fd\u591f\u6a2a\u8de8\u53d1\u73b0\u5e7f\u544a\u3001Gmail \u5e7f\u544a\u548c YouTube\uff0c\u4ee5\u6c89\u6d78\u5f0f\u7684\u89c6\u89c9\u4f53\u9a8c\uff0c\u5728\u5408\u9002\u7684\u65f6\u673a\u5c06\u4f18\u8d28\u521b\u610f\u5185\u5bb9\u5448\u73b0\u7ed9\u6d88\u8d39\u8005\uff0c\u63a8\u52a8\u4ed6\u4eec\u4ea7\u751f\u8d2d\u4e70\u3002<\/p>\n

Demand Gen campaigns \u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u62d3\u5c55\u89e6\u8fbe\u65b0\u7684\u76ee\u6807\u53d7\u4f17\uff0c\u5c06\u91cf\u8eab\u5b9a\u5236\u7684\u521b\u610f\u7ec4\u5408\u4e0e\u53d7\u4f17\u7fa4\u4f53\u914d\u5bf9\uff0c\u4ee5\u4f20\u9012\u6700\u76f8\u5173\u7684\u4fe1\u606f\uff0c\u5e76\u8861\u91cf\u54c1\u724c\u4e0e\u641c\u7d22\u7684\u63d0\u5347\u6548\u679c\u548c\u8f6c\u5316\u3002<\/p>\n

\"\"<\/p>\n

AI \u52a9\u529b\u7cbe\u51c6\u8861\u91cf\uff0c\u8425\u9500\u6709\u4fe1\u5fc3<\/h2>\n

\u597d\u7684\u8425\u9500\u7b56\u7565\u4e0d\u4ec5\u8981\u4fdd\u62a4\u7528\u6237\u7684\u4e2a\u4eba\u9690\u79c1\uff0c\u4e5f\u8981\u5b9e\u73b0\u51c6\u786e\u5168\u9762\u7684\u7ed3\u679c\u8861\u91cf\uff0c\u4ece\u800c\u5e26\u7ed9\u4f01\u4e1a\u5145\u5206\u4fe1\u5fc3\uff0c\u8d62\u53d6\u672a\u6765\u53d1\u5c55\u3002<\/p>\n

\u5728 AI \u7684\u8d4b\u80fd\u4e0b\uff0cGoogle \u53ef\u4ee5\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5f3a\u5927\u7684\u3001\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u8861\u91cf\u7b56\u7565\u4e0e\u89e3\u51b3\u65b9\u6848\uff0c\u8861\u91cf\u548c\u4f18\u5316\u54c1\u724c\u5168\u6e20\u9053\u8425\u9500\u7684\u6548\u679c\uff0c\u8ba9\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u636e\u6b64\u89c4\u5212\u8425\u9500\u7b56\u7565\u548c\u4e1a\u52a1\u76ee\u6807\uff0c\u5bf9\u672a\u6765\u7684\u4e1a\u52a1\u53d1\u5c55\u66f4\u6709\u4fe1\u5fc3\u3002<\/p>\n

iOS \u8bbe\u5907\u7aef\u8f6c\u5316\u8861\u91cf\u529f\u80fd (\u5373\u5c06\u53d1\u5e03)<\/h3>\n

\u6570\u636e\u663e\u793a\uff0c70%<\/strong>4<\/sup>\u00a0\u7684\u7528\u6237\u66f4\u559c\u6b22\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u4e0e\u54c1\u724c\u4e92\u52a8\u3002\u56e0\u6b64\uff0c\u8ffd\u8e2a\u548c\u8861\u91cf\u79fb\u52a8\u7aef\u8bbe\u5907\u4ea7\u751f\u7684\u6570\u636e\u548c\u8f6c\u5316\uff0c\u662f\u8425\u9500\u4eba\u5458\u7684\u521a\u9700\u3002<\/p>\n

\u4f46\u5728\u65e5\u6e10\u4e25\u683c\u7684\u7528\u6237\u9690\u79c1\u4fdd\u62a4\u653f\u7b56\u4e0b\uff0c\u7531\u4e8e iOS \u8bbe\u5907\u6807\u8bc6\u7b26\u7684\u9650\u5236\uff0c\u4f20\u7edf\u7684\u6548\u679c\u8861\u91cf\u65b9\u6cd5\u53d7\u5230\u4e86\u8bf8\u591a\u9650\u5236\u3002iOS \u8bbe\u5907\u7aef\u8f6c\u5316\u8861\u91cf\u529f\u80fd\uff0c\u5219\u901a\u8fc7\u9690\u79c1\u5408\u89c4\u7684\u65b9\u5f0f\uff0c\u63d0\u9ad8\u8f6c\u6362\u7684\u53ef\u89c1\u6027\uff0c\u4ece\u800c\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u4f18\u5316\u540e\u7eed\u5e7f\u544a\u6295\u653e\uff0c\u5e76\u4fdd\u969c\u8425\u9500\u6295\u5165\u3002<\/p>\n

\u901a\u8fc7\u6d4b\u8bd5\u53d1\u73b0\uff0c\u5bf9\u4e8e\u6709\u591a\u6570\u7528\u6237\u767b\u9646\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u4f7f\u7528 iOS \u8bbe\u5907\u7aef\u8f6c\u5316\u8861\u91cf\u529f\u80fd\u8ba9\u7528\u6237\u4e0b\u8f7d\u5b89\u88c5\u91cf\u4e2d\u4f4d\u6570\u63d0\u5347\u4e86\u00a012%<\/strong>5<\/sup>\u00a0\u3002<\/p>\n

Google AI \u8d4b\u80fd\u7684\u8425\u9500\u89e3\u51b3\u65b9\u6848\u5c06\u6781\u5927\u63d0\u5347\u8425\u9500\u6548\u679c\uff0c\u901a\u8fc7\u5728\u4f18\u5316\u521b\u610f (Creative)\u3001\u7528\u6237\u8fde\u63a5 (Customer Connection)\u3001\u6784\u5efa\u4fe1\u5fc3 (Confidence)<\/strong>\u00a0\u4e09\u5927\u9886\u57df\u7684\u6709\u6548\u5e94\u7528\uff0c\u5e2e\u52a9\u60a8\u5feb\u4eba\u4e00\u6b65\u7834\u5708\u83b7\u5ba2\u3001\u5b9e\u73b0\u76c8\u5229\uff0c\u8425\u9500\u4e5f\u5c06\u6210\u4e3a\u9a71\u52a8\u60a8\u4e1a\u52a1\u589e\u957f\u7684\u6709\u529b\u5f15\u64ce\u3002<\/p>\n

Google \u5c06\u5728\u5168\u7403\u9646\u7eed\u63a8\u51fa\u548c\u66f4\u65b0\u4e0a\u8ff0\u4ea7\u54c1\u4e0e\u89e3\u51b3\u65b9\u6848\uff0c\u60a8\u53ef\u4ee5\u4e0e\u60a8\u7684 Google \u56e2\u961f\u4fdd\u6301\u8054\u7cfb\u4ee5\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u591a\u5e74\u6765\uff0c\u968f\u7740\u6bcf\u4e00\u6b21\u6280\u672f\u53d8\u9769\uff0cGoogle \u81f4\u529b\u4e8e\u8ba9\u5e7f\u544a\u5bf9\u6bcf\u4e2a\u4eba\u53d8\u5f97\u66f4\u52a0\u76f8\u5173\u548c\u6613\u7528\u3002 \u5728 Google I\/O … Continue reading AIGC\u9a71\u52a8\u8425\u9500\u589e\u957f\u5f15\u64ce\u2014Google \u6700\u65b0\u53d1\u5e03\u7684\u5e7f\u544a\u4ea7\u54c1<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[17,141],"tags":[1842,1843],"class_list":["post-16033","post","type-post","status-publish","format-standard","hentry","category-eastdigi-news","category-eastern-blog","tag-aigc","tag-gugeguanggao"],"acf":[],"_links":{"self":[{"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/posts\/16033"}],"collection":[{"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/comments?post=16033"}],"version-history":[{"count":0,"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/posts\/16033\/revisions"}],"wp:attachment":[{"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/media?parent=16033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/categories?post=16033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastdigi.com\/wp-json\/wp\/v2\/tags?post=16033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}